UPX Community, The Unleashed Potential Experience | Online Dog Training Membership
A happy, confident dog
UPX Community · The Unleashed Potential Experience

Transform Your Dog Into Your Dream Dog

And transform yourself along the way. An online membership that pairs Duke Ferguson's training courses with live coaching and real support.

From $49 USD / $67 CAD per month · 14-Day Free Trial

Watch This First

See What UPX Community Is All About

Are You Struggling or Feeling Stuck?

We have all been there, I know I have. The thing is, our dogs can feel that way too. It takes a lot of work to show up, learn, train, grow, and build respectful, vibrant relationships with your dog and the people in your life. It's not easy.

Some days we're all fired up, bringing our A-game and flowing through the day. Other times things don't go well, with your dog, at work, or at home, and you get frustrated and feel like giving up. Maybe you lack clarity, so you don't have defined goals and you're unsure of your next move. Maybe it's a lack of confidence, fear, or negative emotion holding you or your dog back.

Maybe you just need a trainer or coach available to talk things out with, someone who can show you, coach you through it, and watch you work with your dog to see what's really going on. Whatever it is, I'm excited to help you and your dog get to the next level of training and life, over the long term.

What Really Sets UPX Community Apart

Most programs give you cookie-cutter advice and leave you to figure out the rest. UPX Community gives you the tools, personal coaching, and ongoing support to see real, lasting change, built on the proven NePoPo® method.

Bi-Weekly Live Coaching

I'm not leaving you alone to figure things out. Every two weeks, I personally coach you through your dog's issues and challenges.

Real, Personalized Guidance

30+ years of experience isn't just a number. I've been in the trenches with every kind of dog behaviour imaginable, and I know what works.

A Proven System

Not a one-size-fits-all approach. We customize your training journey to fit your dog's needs, environment, and personality.

Full Access · Included

Popular Courses You Get

The Core Excellence

The foundation of all our training. Teaches every basic command plus advanced leash work, so you end up with an excellent, obedient dog.

E-Collar Excellence

The very best in off-leash training, so your dog will listen in any situation, and always come when called.

Easy Nail Trimming

A step-by-step approach that teaches you to trim your dog's nails with ease, building trust and confidence so you both enjoy it more.

Fetch4Me! Trained Retrieve

Teach any dog to retrieve virtually anything, combining clicker/verbal markers, free shaping, and an e-collar.

Boundary Training Like a Boss

Train your dog to never leave a designated boundary, your property, cottage, campground, or park. (Requires an e-collar and food.)

…And the Whole Growing Library

24/7 access on web and the mobile app.

What's Included

Unlimited Access to the Online Course Library

24/7 access to Unleashed Potential's full suite of training. Valued at $985+ USD, included.

Live Bi-Weekly Training & Life Coaching

Join scheduled live meetups with Duke from your computer or the mobile app. Valued at $1,176 USD, included.

Live Q&As & Replays

Ask questions, get real-time feedback, and catch every session on replay inside the membership platform.

Private Members-Only Community

Post progress and get support on a private community feed, the look and feel of Facebook without the distractions, with a mobile app.

Challenges & Prizes

Exclusive dog-training challenges to build your skill and confidence, with prizes like merch and free sessions.

Monthly 9D Breathwork Sessions

A transformative breathing practice via Zoom to release stress and increase focus, helping you connect with your dog. Not offered by any other training community.

Your Coach: Duke Ferguson

Duke Ferguson, owner and master trainer of Unleashed Potential K9 Academy, has nearly 40 years of experience transforming the lives of dogs and their owners. Certified in the NePoPo® Gold system and as a Certified High-Performance Coach®, Duke's approach combines expert dog training with personal and professional development coaching.

He's worked with everyone from celebrities to government agencies. Based on Prince Edward Island, Duke continues to travel globally, leading workshops and delivering world-class results.

More About Duke

Now the Million-Dollar Question…

Are You In?

Over $2,000 worth of courses and live coaching from just $49 USD / $67 CAD per monthor save with yearly.

Cancel anytime before your trial ends and you won't be charged.

Frequently Asked Questions

What is UPX Community?

UPX Community (Unleashed Potential Experience) is a unique online community that combines dog training with personal development. Through live coaching, courses, and breathwork sessions, you and your dog can grow together in a supportive environment.

What's included in the membership?

Access to Duke Ferguson's entire online dog-training library, live coaching sessions with Duke and other experts, monthly 9D breathwork sessions via Zoom, challenges and events where you can win prizes, and a supportive community of dog owners.

Can I really try UPX Community for free?

Yes! You can experience everything UPX Community has to offer with a 14-day free trial. If you love it, you continue for just $49/month, or save with the annual plan.

What types of dogs benefit from UPX Community?

UPX Community is designed for dogs of all breeds, ages, and temperaments, whether you're training a puppy, dealing with behavioural issues, or working on advanced skills.

What is a 9D breathwork session?

9D breathwork is a transformative breathing practice designed to help you release stress, clear mental blocks, and increase focus. While it's not directly tied to dog training, this personal growth ultimately benefits your ability to communicate and connect with your dog.

Can I access UPX Community from my phone?

Absolutely, all UPX Community content is available through a convenient mobile app on smartphones and tablets, so you can learn and grow on the go.

Is UPX Community suitable for professional trainers?

Yes! Whether you're a beginner or a professional dog trainer, UPX Community offers advanced techniques, coaching, and a community that can enhance your skills and provide ongoing support.

How do I cancel my membership?

You can cancel any time from your account settings. If you cancel during your free trial, you won't be charged.